The Retail Report: Channel Proliferation and the New Shape of Retail
Wholesale, DTC, marketplaces, social commerce, retail media: each channel ...
AGENTIC COMMERCE
The Agentic Operating System for Retail
Book a DemoTHE CHALLENGE
Demand forecasting typically relies on historical sales, yet new products, emerging categories, and market expansion require decisions before a directly comparable record exists. Retail teams must assess likely demand using evidence from analogous products, customer behavior, and broader market conditions, while accounting for the uncertainty inherent in a new offering.
THE SOLUTION
Mercury operates autonomously across connected retail processes, maintaining context as business conditions evolve. Aquerius Agents monitor developments, coordinate interdependent tasks, and carry decisions forward within defined permissions and approval requirements. Temporal reasoning allows the system to account for prior decisions, current conditions, and future commitments when determining what needs to happen next.
Mercury brings together signals from commerce channels and social media to evaluate emerging interest in relation to the retailer’s products and existing demand patterns. Teams can assess where channels reinforce or contradict one another, how trends develop over time, and whether the evidence warrants a change in assortment, planning, or marketing activity.
Mercury connects demand signals, forecasting, and allocation within a shared planning context. Agents support the ongoing evaluation of demand against inventory availability and commercial objectives, helping teams identify where assumptions need to be revisited. Planning becomes a continuous process that responds to changes across the business while preserving coordination between functions.
Mercury’s role-specific lenses organize information and decisions around the responsibilities of each retail function. Merchandising, Planning, Marketing, and Finance teams work from a shared business context while examining the measures and trade-offs relevant to their roles. This supports cross-functional coordination without losing the specialized perspective each discipline brings to a decision.
Mercury’s analogue-based approach uses evidence from comparable products to establish an initial demand range and production recommendation before a new item has its own sales history. This gives Merchandising and Planning teams a basis for evaluating launch quantities and inventory exposure, with assumptions that can be reassessed as actual performance becomes available.
INDUSTRIES
Mercury supports brands and retailers whose commercial decisions depend on coordination across products, channels, and partners. Its shared operating context accommodates the distinct planning cycles, customer expectations, and operational constraints of each industry.
Connect product innovation, demand planning, and channel performance to inform launch volumes, promotional activity, and distribution priorities. Mercury helps teams assess consumer demand alongside retailer requirements and supply commitments across the product lifecycle.
Connect merchandising, inventory, marketing, and financial planning across stores and digital channels. Mercury helps teams assess commercial trade-offs and coordinate decisions as customer demand, product availability, and trading conditions evolve.
Coordinate assortment, replenishment, and promotional decisions in an environment shaped by frequent purchases, perishability, and local demand. Mercury helps teams evaluate availability and inventory exposure in the context of shelf life, supplier lead times, and store-level performance.
Bring collection planning, merchandising, and client demand into a shared commercial context. Mercury supports decisions about assortment depth, regional allocation, and product introductions while accounting for seasonality, exclusivity, and the integrity of the brand.
THE MERCURY DIFFERENCE
Retail decisions unfold over time and across functions. Mercury brings persistent business context, temporal reasoning, and autonomous execution into a shared operating environment, allowing agents to carry work forward as conditions change.
ARCHITECTURE
Mercury combines knowledge graphs, retail ontologies, and temporal reasoning to establish a connected understanding of your business. Together, these foundations allow its agents to interpret information within its commercial context, account for dependencies across functions, and reassess decisions as conditions change.
Mercury connects products, customers, inventory, suppliers, and commercial activity through their business relationships. These connections give agents the context to evaluate how a change in one area affects decisions elsewhere in the organization.
Retail ontologies define the concepts, relationships, and constraints that structure Mercury’s understanding of the business. They establish consistent meaning across systems, allowing agents to interpret information according to the products, processes, and commercial rules it represents.
Mercury accounts for when information applies and how business conditions change over time. Its agents can evaluate current circumstances against earlier assumptions and future commitments, preserving the context needed to revisit decisions as new evidence emerges.
An agentic operating system is a software layer that connects business knowledge, decision-making, and execution across existing systems. It gives AI agents a shared understanding of the organization’s objectives, relationships, and constraints, allowing them to monitor conditions and carry out coordinated work within defined permissions. That context persists over time, so agents can account for previous decisions and future commitments as circumstances change.
For retailers, its value lies in managing the dependencies between commercial decisions. A change in demand may require adjustments to purchasing, allocation, and promotional plans, each owned by a different team. Mercury brings these activities into a shared operating environment, helping teams assess the implications, delegate execution, and retain oversight of decisions that require their judgment.
Mercury uses analogue-based forecasting to establish an initial demand estimate from comparable products. Product attributes such as category, material, intended audience, and SKU type help identify relevant comparisons, while available market signals provide additional context. These inputs inform a demand range and production recommendation before the new product generates its own sales data. As results become available, teams can reassess the initial assumptions against observed performance.
A temporal knowledge graph represents business information, its relationships, and the periods during which that information applies. In retail, this matters because prices, assortments, inventory positions, and supplier commitments change over time. Mercury uses this structure to interpret current conditions alongside the circumstances behind earlier decisions, allowing its agents to account for what has changed and which assumptions remain relevant.
Spreadsheets and business intelligence tools support analysis, reporting, and planning. Mercury adds a shared operating environment in which agents maintain business context and carry work through from analysis to coordinated execution. When conditions change, agents can reassess the implications for related decisions and act within defined permissions. Teams retain oversight through role-specific views and approval requirements, with the context behind decisions available for review.
Mercury supports merchandising, planning, buying, marketing, and finance teams through views organized around their responsibilities. Each function can examine the information, decisions, and trade-offs relevant to its work while retaining visibility into dependencies across the business. Teams bring their domain expertise and commercial judgment; Mercury provides a shared context for applying that expertise and coordinating the resulting actions.
As sales results become available, they provide evidence for reassessing the assumptions behind an initial forecast. Mercury uses that evidence to refine demand estimates and inform subsequent planning decisions. The extent of improvement depends on the quality and relevance of the data, the comparability of products, and changes in market conditions. Forecast performance should therefore be evaluated against actual outcomes across relevant products and planning horizons.
Building internally is an option for organizations with the engineering capacity and domain expertise to develop and maintain the system. The work extends beyond connecting a language model to company data. It includes defining business concepts and relationships, preserving context over time, coordinating agents, managing permissions, and evaluating performance as systems and processes change. Mercury brings these capabilities together around retail operations, allowing teams to focus their implementation effort on their own commercial priorities and operating requirements.
Mercury’s agents operate within defined permissions and approval requirements. Their scope can include monitoring conditions, preparing recommendations, and carrying out authorized tasks, with decisions requiring human judgment routed for review. This allows teams to establish where autonomous execution is appropriate and where commercial accountability requires direct involvement.
Mercury serves as a decision and coordination layer across connected business systems. Its role is to bring their information into a shared commercial context and support actions that depend on several functions or sources of data. The systems connected, information available, and actions agents can perform depend on the integrations and permissions established for your deployment.
INSIGHTS
What we have learned deploying logic-driven planning in live retail environments, and what it takes to get past a pilot.
Wholesale, DTC, marketplaces, social commerce, retail media: each channel ...
A working introduction to demand planning: what a forecast actually decides, and the ...
How a data model moves from storing facts to reasoning about them, and what change...
PRICING
Mercury pricing reflects your SKU count, sales channels, and operational complexity. Tell us about your business and the processes you want to support. Our team will work with you to define the scope and prepare a tailored proposal.